Top 10 in China: Jinsha Site Museum in 2022 China-ASEAN Expo

Release Time: 2022-09-20

On September 20, 2022 China Cultural Heritage Tourism Theme Forum opened in Guilin, Guangxi. “2021 Top 10 Cultural Heritage Tourism Cases” and “2021 China Finest Cultural Heritage Tourism Cases” were awarded in the forum. Among them， Chengdu Jinsha Site Museum's “Chengdu Jinsha Site Museum Theme Tourism Program” won the National Top 10 Award.

Top 10 in China: Special Features in Jinsha Site Theme Tourism

Since its opening in 2007, Jinsha Site Museum has been actively contemplating about how to utilize diversified display methods to make the archaeological site and its cultural relics “alive”, and has been actively seeking a path of heritage protection and sustainable development that integrates the Ancient Shu Culture with urban tourism. Take the “Chengdu Jinsha Sun Festival” as an example, a new mode of cultural and tourism integration pioneered by Jinsha Site Museum. In just about 20 days each year, the audience can reach 600,000-800,000, and the industrial income reaches more than 10 million yuan, which realizes the active utilization of cultural and exposition resources, and enlarges the museum's function of leading cultural tourism, international cultural exchange and city image promotion. It also leads to a double harvest of social and economic benefits, and opens up new forms and prospects for building an international tourist destination.

Top 10 in 2022 China-ASEAN Expo

In the cultural heritage tourism exhibition area, Chengdu Jinsha Site Museum told Guilin audiences the unique charm of Ancient Shu Culture with 85 pieces/sets of exquisite cultural and creative products and multimedia displays.