Jinsha site is the urban center of the ancient Shu Kingdom, the center of the ancient civilization of the upper reaches of the Yangtze River, from the 12th century BC to the 7th century BC (approximately 3,200-2,600 years ago). Its civilization, along with the Sanxingdui civilization, was two of the peaks of development in ancient Shu history. As the first major archaeological discovery in 21st century China, Jinsha site has excavated the densest collection of ivory, the most abundant gold and jade artifacts of any site dating back to the same period globally. The most famous Sun and Immortal Birds Gold Ornament, has been determined as the main pattern of China cultural heritage and the symbol of Chengdu's urban image. The discovery of Jinsha site proves that Chengdu has an urban history of more than 3,000 years, thus being regarded as the starting point of Chengdu's urban history. Jinsha site was named one of the Top Ten Archaeological Discoveries in China in 2001, a national key cultural relic protection unit and one of the first batch of national archaeology parks, and was included in the China World Cultural Heritage Reserve List, along with Sanxingdui site.

On April 16, 2007, Jinsha Site Museum was opened on the site of Jinsha site, covering an area of 300,000 square meters and a total construction area of approximately 40,000 square meters. The museum includes the Relics Hall, the Exhibition Hall, the Cultural Relics Protection and Restoration Center, the Cultural Exchange Center, the Visitor Center, the Youth Education and Experience Area, and the Garden Area.

Jinsha Site Museum is one of the most representative exhibition sites of the ancient Shu civilization. It breaks through traditional exhibition methods and utilizes innovative operating concepts to showcase the mysterious Jinsha culture of the ancient Shu civilization. The museum is currently a national AAAA-level tourist scenic spot, a national first-class museum, a national science popularization education base, a national research practice education base for elementary and middle school students, and a base for postdoctoral innovation practice in Sichuan Province.

Jinsha Excavation Site

Panoramic View of Jinsha Site Museum