Opening a window to dialogue with the World Through the Medium of Ancient Shu civilization-Chengdu Jinsha Site Museum launches a series of publicity

Release Time: 2024-05-28

  Recently, the Chengdu Jinsha Site Museum has carried out international communication work through various forms such as receiving foreign guests and cultural exchanges. On May 19, Greek Ambassador to China Dr. Evgenios Kalpyris made a special trip to visit the Jinsha Site Museum. On May 24, a delegation of young scholars from high-end Latin American think tanks organized by the Ministry of Foreign Affairs visited Jinsha. Among them, Peruvian scholar Gabriel Areta, a member of the delegation, said during the visit that the Inca civilization and the Ancient Shu civilization have many similarities, such as sun worship and mask culture. He looks forward to seeing thematic exhibitions of Ancient Shu civilization in Peru in the future. During the visit, the Sichuan International Communication Center conducted on-site interviews and released video reports which were forwarded by Hua Chunying, Vice Minister of Foreign Affairs, on her overseas social media account.

Wang Fang, Deputy Director of the Jinsha Site Museum, poses for a photo with the delegation of young scholars from high-end think tanks in Latin America

 Screenshot of Hua Chunying’s overseas social account. 

  On May 25, to enrich cultural exchanges carriers and promote the international dissemination of Ancient Shu civilization, under the guidance of the Sichuan Provincial Cultural Relics Bureau, Chengdu Jinsha Site Museum and European Union Chamber of Commerce in China co-hosted the "Ancient Shu Culture, Roots of Tianfu" – an event to promote Ancient Shu Civilization which was held in Chengdu. More than 160 Chinese and foreign guests, including the Vice Chairman of the European Union Chamber of Commerce in China, the Consul Generals or Deputy Consuls General of France, Italy, Germany, Hungary, Poland, and other relevant officials from the Sichuan Provincial Cultural Relics Bureau, Chengdu Foreign Affairs Office, Sichuan Council for the Promotion of International Trade, Chengdu Council for the Promotion of International Trade, and Chengdu Center for the Promotion of Opening-up and Cooperation, attended the event.

Jiang Bin, Director of the Chengdu Foreign Affairs Office, pose for a photo with guests including the Vice Chairman of the European Union Chamber of Commerce in China, the Consul General of France, and the Consul General of Italy

Li Bei, a second-level Inspector of the Provincial Cultural Relics Bureau, poses for a photo with Ma Xiaoli, Vice Chairman of the European Union Chamber of Commerce in China

  For the European audience, Chengdu Jinsha Site Museum carefully planned a display scheme, utilizing 3D printed artworks, photo hand cards, bilingual graphic panels, and promotional brochures, along with on-site guides, to vividly showcase the splendid Ancient Shu civilization. In terms of exhibit selection, this display highlights sun worship with the "The Sun and Immortal Birds Gold Ornament" and the "Bronze Statuette of Standing Human", embodies the inheritance relationship between Sanxingdui and Jinsha with the " Gold Crown Band" and the "Gold Masks", and specially adds the "Trumpet-shaped Gold Openwork" with similarities to the Nordic culture to narrow the psychological distance with the audience. At the event, guests were impressed by the profound heritage of the ancient Shu civilization and expressed their desire to visit the Sanxingdui Museum and the Chengdu Jinsha Site Museum in persion.

The docent of the Chengdu Jinsha Site Museum explains Ancient Shu civilization to the guests.

Guests admire the 3D printed cultural relics.

  To expand the depth and breadth of overseas communication, Chengdu Jinsha Site Museum will continue to cooperate with mainstream media such as CGTN and China News Service, organizing and inviting overseas reporters and overseas Chinese media to visit, interview, and exchange views, to explain heritage value of Ancient Shu civilization to global audiences and enhance the popularity, reputation and international influence of the Ancient Shu civilization.

(志愿者:韩竹蓉译)