Jinsha Site Museum was Selected as 2021 Top 10 Cultural Heritage Tourism Case in China

Release Time: 2022-03-14

  Chengdu Jinsha Site Museum Tourism Project was honored as one of the 2021 Top 10 Cultural Heritage Tourism Cases in China after a comprehensive evaluation and real-name voting by 15 experts in the fields of cultural heritage, archaeology, tourism and museum.

  Culture Promotes Tourism: Deepen Value Interpretation Based on Ontology

  After years of exploration, Jinsha Site Museum has continued to dig deep into the cultural connotation of Jinsha Site and reasonably transformed it into comprehensible, touchable cultural and tourism resources, so that tourists are willing to take the initiative to learn about Chengdu's urban history, and feel the charm of Chinese traditional fine culture.

  Tourism Highlights Culture: Construct International Tourism Destination

  Jinsha Site Museum gets rid of the traditional development mode, digs deep into the cultural connotation of the site, and introduces the integration of culture and tourism into the operation mechanism of the museum. By improving tourism services, developing special activities, and establishing cultural branding, it allows the ancient civilization to burst with brand-new vitality in the modern society, so as to make Jinsha Site Museum become an international tourist destination.

  Harmony and Coexistence: Rooted in the New Form of Cultural Tourism Development

  Jinsha Site Museum has been focusing on the innovative expression of traditional culture and the description of traditional culture in a modern context. And it makes audience more diversified and builds a platform for dialogue and exchange between tradition and modernity, history and art through a variety of artistic forms, so as to make the museum a link connecting the social public to the city's multiculturalism, and to push the traditional cultural IP to a new stage of the all fields development of tourism.